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Pandora's Box of Social Media: 7 Things You Must Do

Odds are, everyone reading this has opened the Pandora’s Box of social media for their salon. It’s a mistake not to, because there are so many wonderful opportunities inside. However, oncethe box is...

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Marketing Basics: Follow Your Plan, Avoid Shiny Objects

If you don’t have a marketing plan, create one - then come back and read this post. It can be asimple plan (a few simple goals and a few simple action items to reach each goal).Now, think about your...

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5 Reasons to Update that MySpace Page!

What? Did I just show myself as outdated by referencing MySpace in a current article? Well, it’s still out there, along with dozens of other social media outlets and online tools you’ve used in the...

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Listen to and Question the Experts

You don’t tell your surgeon how to hold a scalpel. She/he has spent a considerable portion of their life learning more about what they do than you’ll ever need or want to know. You trust them. The same...

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Every Client is the Most Important Client You'll Ever Have

We’re all human, so there are certainly clients and projects that we get more excited about than others. Times that we wake up motivated and want to redouble our efforts to be the best we can be. There...

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